Did you see this? Lovable biscuit brand gets roped in to a bit of sport based satire!
It’s very popular these days to use well loved brands to make jokes about sport or the news. It gives us all a bit of a smile and brightens our day – unless of course you happen to be a Liverpool Fan!
But it is also a smart piece of marketing – making the news work for your brand – in what they call “real time”, with highly topical pictures and jokes that go viral. Never mind the Cup – brands who can get their products shared on smart phones and tablets are the real Trophy winners in today’s marketing game.
The Central Line 