What will disrupt your life in 2015?

The world of FMCG has always, by definition, been fast moving, but last year was remarkable. The disruptions came thick and fast.

Discounters like Aldi and Lidl continued their inexorable rise and really established themselves as a credible and enduring force. Scandal rocked Tesco as their accounting procedures came under the spotlight. Aggressive de-listing tactics hit the headlines and changes in ownership produced some unsettling conditions in some of the biggest companies in FMCG, with restructuring and redundancies commonplace. 2015 has already seen more disruption and change…

But “disruption” is not always a negative force – in fact in the world of consumer electronics and mobile phones, companies are constantly on the lookout for the next big thing to disrupt the marketplace and sweep all before it.

Time then to embrace the positive in disruption and get ourselves match-fit for the coming season!

After a hard fought and aggressive year in which all sides in the FMCG game seemed to be pitted against each other, my bet is that 2015 will be the year for forging closer partnerships.

Instead of being pushed around and forced onto the back foot by retailer’s tactics which you find unpleasant and aggressive – come out fighting. Even in this tough, disruptive marketplace there are huge opportunities for companies and individuals bold enough to face issues head on. Take a fresh, positive approach to building genuine collaboration and partnerships.

You will  certainly need to go into each meeting well prepared and with a strong set of negotiating tactics like these from our friends at Total Negotiation but I truly believe that you will see the benefits from showing your commitment to a positive approach that places your future together centre stage.